Why we built Echoes

Because the voices we love shouldn't fade away.

The moment everything changed

There's a moment I think about often. I was sitting with my grandmother, recording her voice on my phone — not because I had a plan, but because I was afraid of losing her. Not just losing her, but losing the sound of her laugh. The way she paused before telling a story. The warmth in her voice when she said my name.

I realized something in that moment: we spend so much time and money preserving photographs and documents, but the thing we treasure most — someone's voice, their presence, the cadence of their speech — is the hardest to hold onto.

That's when I started wondering. What if there was a tool that did for voices what cameras did for faces? Not just recording, but preserving — with intention, with care, with structure. Something that made it natural and easy for people to tell their stories.

I went deep into the research coming out of UCLA, UNM, NIH, and Northwestern. I learned about cognitive interviews, life review therapy, motivational interviewing, narrative identity — and eventually, the critical importance of memory integrity and safety in AI-mediated conversations. Those four came from very different places: police interviews of witnesses, work with older adults, counseling, and the psychology of life stories. None of them was made for a family memoir.

What if we combined them? What if we built something that felt like talking to someone who truly listened?

That became Echoes: an iPhone app that guides someone you love through their life story in conversation, and keeps it in their own voice.

Three of us at an outdoor wedding reception: my grandmother seated in the middle in glasses and a patterned shawl, my wife and me leaning in on either side, all smiling.
My grandmother, my wife, and me at our wedding reception.San Francisco, 2023.

I’m Nolan.

It started with my grandmother, and a recording on my phone. Here’s the rest, in under a minute.

I've spent my career in software, leading customer success teams — the people whose job is to listen closely to customers, understand what they actually need, and make sure the product delivers it. Somewhere along the way I fell for product design: the difference between something that works and something that feels good in your hands.

That's the lens I brought to those recordings of my grandmother. The research on helping people tell their stories was decades old and carefully studied. The families who'd benefit most had never heard of it. The gap was obvious, and for the first time, one person who cared enough could actually close it.

So I built Echoes myself, working with AI tools the way I'd work with a small team, and I tested every conversation on the people I love. I'm telling you this because so much software today arrives from behind a curtain. I'd rather you know exactly who made this, and why.

Read the transcript

Hi, I'm Nolan, and I'm the founder of Echoes. Echoes originally started as a passion project between my grandmother and I. The goal was to be able to capture her life story, but in audio, so that her voice could echo through generations. That's since turned into Echoes the app, and we've helped hundreds of people do exactly that.

What makes Echoes so totally different is that we host conversational interviews with your loved ones, to pull out those fine details that make a memory so substantial. We then record those conversations, and we're able to turn them into an audiobook memoir, told in your loved one's voice.

I hope that you find Echoes as amazing as many people have, and thank you for trusting us in capturing your loved one's stories.

The video closes on the Echoes logo and the words “Their voice echoes through generations.”

Every life has stories worth preserving

We're building the simplest, most beautiful way to capture the voices and stories that matter most. Not as data. Not as entertainment. But as heirlooms — things that last generations, that connect us across time, that remind us who we really are.

A voice preserved is a life honored. A story heard is a person understood. When we listen deeply, we change each other.

That's what Echoes does.

Our values guide everything

Voice-first preservation

We start with the voice because it's irreplaceable. No text, transcript, or photo captures the warmth, humor, and humanity of a human voice. That's where meaning lives.

Respect for the storyteller

Your stories are yours — never sold, and never used for advertising, analytics, or training. Your voice belongs to you.

Technology that disappears

Great technology gets out of the way. Echoes shouldn't feel like an app — it should feel like sitting with someone who truly wants to hear your story. Simple. Natural. Human.

Heirloom quality

Echoes is built to last. Not disposable. Not trendy. Something future generations will be grateful you preserved. We design for permanence.

Four research traditions, and what Echoes adds

Cognitive Interview Framework

Developed in the 1980s for police interviews: the witness pictures the scene again, then answers open questions.

Motivational Interviewing

A counseling style that helps people explore their own reasons for change, without judgment: open questions, affirmations, reflections, and summaries.

Life Review Therapy

Robert Butler's 1963 account of looking back on a life in later years, and the programs tested since.

Narrative Identity Theory

Research on the life story each of us carries, and how it gives a life a sense of unity and purpose.

Memory Integrity & Safety

Our own rules against leading questions and assumed facts in chapter conversations, plus a Review Facts screen for anything uncertain or conflicting.

These four traditions inform how the interviewer asks and listens. The fifth, Memory Integrity & Safety, is what Echoes adds of its own. Each institution is where key work on one of these traditions was done. Echoes isn't affiliated with any of them.

From my family to yours

We'd love to help you preserve a voice that matters.

Whether it's a parent, a grandparent, a mentor, or a friend — their story deserves to be heard. Start whenever you're ready.